Contour Day Spa

Contour Day Spa, one of the popular day spa in Florida, desired an SEO and Google Ads Marketing strategy to increase site sales, while increasing their client base and retargeting their existing customer base.

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 16.9%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 25%, surpassing the client’s target. March 2022 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

"We have worked with Digitallyin for our SEO consultancy, Digital Marketing, Online Reputation, and Virtual Assistance services. We hired them after we resumed our business during the Covid-19, and their services exceeded our expectations. We have worked with other organizations before, but Digitallyin set the bar high. Their staff are so well versed and well coordinated and i couldn't worry about my business when on holiday. Everything was taken care of. Their customer care is friendly and responds swiftly to our requests. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."