Afrogistmedia, one of the organizations in NYC that focus on African immigrants in the US, were looking for an SEO Strategy to drive more visitors on their website and turn them into customers.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.08%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 18%, surpassing the client’s target. February 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 200%.
0.08% CTR
18% less CPA
200% ROI
From The Client
"Digitallyin pitched us for Digital Consultancy after rebranding our website and so far we cannot regret. If you are looking for a Professional Digital Marketing Consultancy, then you can never go wrong with these guys. They are experts in what they do. Highly Recommended!
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